Today, aerial filming and photography is becoming very popular. Before, it was only used for movie production as it is very costly. However, businesses see an opportunity in aerial filming and photography today that they can use for their advantage. Due to the advancements in technology and the increase in the number of companies providing drone video services, aerial filming has gained traction not only among filmmakers, but also among businesses who want to produce videos for their marketing and advertising.
If you are planning to use your video to increase customer engagement, increase sales conversions, or improve brand appeal, adding aerial shots to your videos offers a few unique advantages. If you own a real estate agency, aerial videos can help you show prospective buyers an unparalleled view of the properties you are selling. This is because of the unique perspective offered by these videos.
Buyers can have a clear idea of the shape, size and layout of the property which would otherwise be difficult or impossible to do with conventional shots. If you own or manage a resort, an aerial video is a great way to show potential guests the amenities and features of the resort. You can post videos or photos on your resort’s websites or social media pages so that guests can have a greater appreciation of your resort.
Additionally, construction companies can benefit from aerial videos and photos in a wide variety of ways. For one, if the client wants to see the progress of the building construction, an aerial video can provide a unique perspective of the work that has been completed and what needs to be done. Finally, your company can use aerial videos and photos for special occasions. These videos and photos can then be used later on for future advertising campaigns.
Companies before offered aerial filming used helicopters to get the shots needed by their clients but only a few can afford it. This simply means that the costs involved were too steep if you factor in the cost of renting a helicopter as well as the professional fee of the videographer. But with the release of drones, the cost of aerial videos and photos has gone down considerably, making these more affordable to filmmakers and companies who wish to add these to their videos. Hence, more and more businesses these days are taking advantage of aerial filming and photography to advance their strategies.