Have you ever wondered why product photography shot by professionals always comes out better than the photographs you shoot yourself? Professional product photographers rely on three important techniques for creating product images that give products that highly desirable look. Stick to them and you’ll create product images that pop.
Create a Mood for Buying
Think twice before you slap your product down in front of a piece of white poster board! Anyone can do that. For truly professional looking product photography, it is essential to create a mood. Crafting a setting with backgrounds, staging, and lighting, does more than simply ‘document’ the fact that you have a product, it makes the customer yearn for the wonderful mood your product will bring them.
Experiment with producing different moods with your photographs. For example, if you sell apple pies, photographing a pie in front of a plain white background doesn’t do a lot for creating the desire for apple pie. Instead, shoot the apple pie on a country table with warm light pouring in from the windowsill.
Position a homemade potholder beside your apple pie and make the customer believe that it’s so hot they can smell the sweet apples rising from the page. This type of product photography makes the customer want to satisfy the desire generated by your photograph by buying your product.
Having the Right Equipment
The importance of professional photography equipment cannot be understed. Professional product photographers utilize an arsenal of equipment to capture images that practically jump off the page including:
- Special soft boxes or ‘lighting boxes’
- Reflectors Surfaces to give products a dramatic look
- Background papers
- Macro lenses for close up work
- Powerful strobe lights to achieve more depth of field
It’s All About Lighting
Of all of the equipment and techniques used by professional product photographers, lighting is perhaps the most important element. Lighting can make or break your product photography. Set up your lights to highlight important parts of your product to make it tempting to your customers. Reflections can enhance the “sparkly” quality of a product, especially when photographing jewelry. The right lighting can make your flat product look dimensional in product photography.
Consider shooting outdoors in natural light on a cloudy day if you don’t have photography lighting. If lighting is available, set up a main light that focuses directly on your product and a second “fill” light to remove the shadow.
If you keep these three tips in mind when shooting photographs of your products, your product images will transform from those that simply ‘document’ the fact that you have a product, to those that create a strong desire for that product in the mind of the potential buyer.