You spent a long day taking photos for your local football team. You're super pleased with the results and are ready to get the word out to the world that you've got some great photos for sale and they will love them. Here are some great tips for marketing your photography business and attracting customers to your website after photography the event.
1. Run an ad in the newspaper:
This is a great thing to do after the event because there is no pressure. If you get home and find out that your memory card malfunctioned, no problem, you'll do better next time. But, this gives you time to edit your photos at your leisure. No rushing to meet a deadline. All you have to do is call up your local newspaper and run a short bold ad that tells the public where they can go to buy pictures of the football game. Put your website, the date of the event, the name of the gallery, and your phone number just in case anyone wants to book you in advance! Instant traffic to your website just after the newspaper is delivered.
2. Handout a postcard:
I recommend this for smaller events maybe 100 or less people.
You can either do this yourself, in between shooting or hire a family member or friend to pass out a postcard for you during the event. On the post card make sure you put your website that people can view the photos at, the name of the gallery to look for and date and name of the event. You will also have to give a date on the postcard that the photos will be up, like 3 days after the event. This gives you time to edit your photographs. There is no fun in being rushed through an editing job – so just do yourself a favor and put a future date on the postcard telling customers when to check for the gallery. You can get bulk postcards printed online very affordably these days and with a little planning ahead, you will be able to create a great little business for yourself.
3. Bulletin Boards:
If the event that you photographed was held at a local business, all you have to do is put up a flyer near the cash register, or place your postcards there. Most business owners will be willing to work with you as long as you are polite and explain yourself. Remember, if people had a good time at their event, and you got some good photos of it, that means repeat business for both of you. If the establishment has a bulletin board, they will probably direct you to post your ad there. In this case, you will want to pin more than one to the board so that people can take one home.