The ‘purist’ is one who clings to the traditional methods as being tried and true. No matter the topic, you will have those that cling to this belief and reject the idea of new innovations and technologies. This is especially true in the field of digital photography. Although the processes within film itself and the darkroom have been refined throughout the years to reach higher quality, the advent of digital photography has once again redefined the picture. With the recent advances in digital technology having an impact on photography, ‘purists’ are finding the fault to be in the manipulation of the image.
But there are some genuine reasons to at least incorporate digital technology into your professional photography game plan. These reasons are compelling enough that more and more we are seeing the big studios going all digital. So if you are running an independent photography business or if you are “just” a photography hobbyist (and thank God for the hobbyists), you may have to think through the value of moving to digital processing yourself. The amount of fuss and sheer “stuff” of doing a shoot digitally is dramatically less involved than using the older technologies. Witness how the digital revolution in photography has revolutionized the personal camera world. Now people can take as many pictures as they want and have them to review virtually instantaneously.
The strongest points in favor of digital photography are usually time and cost. Re-shoots can be done quickly and there is the advantage of taking a multitude of shots at practically no expense in order to capture the right one. In a portrait session for example, the customer has the ability to view the images almost immediately, then knowing what to go back to correct. With traditional film, results are not discovered until after processing necessitating a return to the studio. Digital photography can provide the customer with instantaneous results and satisfaction while saving both time and money for the photographer.
If it is the quality that you are worried about, digital photography can deliver. The end results are a photo that is many cases is better than if having used the prior technologies. With the cost saving benefiting both the customer and the photographer, professional photos are more readily sought after now than ever before. This convenience and saving will bring the consumer back more often as they are being provided a quality service at an obtainable price for any budget.
As computers and internet technologies are advancing, digital photography has become part of this wave. Personal computers have become an ingrained part of our lives and with the combination of the internet superhighway, photographs have become common communication between people. With only a click of a button, photos can be delivered by e-mail, saved to a DVD or CD, or displayed in an online gallery. Customers then have a basis for ordering additional photos for the same cost and have more immediate delivery in a much more convenient way to view and store them.
Editing has similarly moved from the realm of the back room wizards to something any of us can do due to the sophisticated computer programs, such as Photoshop, that we can use to improve the pictures we take. It is really amazing the effects that can be imposed on a picture with this software. But more importantly we can so much more easily correct minor problems with a photograph so what might have been a lost session can be improved to become acceptable with some clever use of digital editing.
In virtually every way, digital photography, delivery and editing is superior to the way “the purists” would have us hold on to. It makes our lives as photographers easier, faster and more profitable. But above all, this is something our customers want us to use. They get to enjoy their pictures so much faster, at a more reasonable cost and the pictures can be emailed to friends and posted on their family web sites which is fun for everyone. So despite our desire to be “purists”, every reason we need is there to convince us that digital photography is the way to go.