Shooting photographic portraits is the market that most photographers, whether amateur or professional, start earning money with their camera. That's where I started many years ago before I began submitting to the Microstock Photography.
To have any chance of making it as a portrait photographer, especially in the current financial climate, you must stand out from the crowd. You have to offer a service that will get you noticed. Create a marketing niche in Portraiture and become known for it. It all takes time but the rewards will be worth it.
Take a look what other portrait photographers are doing right now to market their services. Some will be doing the same marketing and advertising that they were doing five years ago. After all it worked for them then. But the more business orientated Portrait Photographer will be marketing to suit the current trends and grabbing the lions share of the market.
The Photographer with the marketing plan that hits a niche will survive. He will stand out above the rest and get noticed, even talked about and recommended for his services. This is what you must do to succeed.
The first thing that you must do is to research the market. Find out the style of portrait that is popular. Then you need to find a gap in the market and creatively fill that gap. For example you may find that 'Hollywood' style portraits could be popular or even combining your services with a beautician and offer a full make-over and portrait package.
When you have found the gap in the market you need to be specific in your marketing, advertising and promotional campaigns. The overall goal of your marketing is to create an awareness of your specialized portraiture and get your name out there.
When it comes to photography you can be very creative. You must now use your creativity and apply it to marketing your business. If you want to earn money with your camera visit my blog and find out how you can easily become a Portrait photographer with little financial outlay.